Digital marketing has been around for quite a while now. Still, it has evolved exponentially in the last two years, especially after the covid-19 pandemic, as most businesses had to shut their physical presence and move into the web world to create an online presence.
And this has led more people to learn Digital Marketing basics while being at home to promote and run their business. But, what’s the best way to learn digital marketing at home in 2022?
Fortunately, in today’s world, there are numerous free and paid resources available online that can help you learn, upskill, and build the skills required to become a digital marketing professional.
Before we dive in, let’s explain what digital marketing is in simple words.
What is Digital Marketing?
Digital marketing is a process of promoting and selling products and services on the internet, using several marketing channels such as social media, SEO, email marketing, and PPC advertising.
With digital marketing, you can find the right target audiences interested in your product or services. Then, you can interact with them, explain your products and services, and nurture them from your audience to the consumer.
Digital marketing is a diverse field and can be divided into five categories:
- Search Engine Optimization
- Social Media marketing
- Content Marketing
- Email Marketing, and
- PPC
Now, as you know that there are five major divisions in digital marketing; you need to identify a topic you want to start and focus on in the long term. To become a digital marketing professional, you need to master the necessary skills required to work with.
In this article, you will find all the available resources, both free and paid, from where you can learn digital marketing at home without any hassle.
How To Learn Digital Marketing at Home?
The best part about learning digital marketing in 2022 is that you don’t have to attend any college or a classroom program. Moreover, you don’t have to spend time exploring Google about the learning resources available online.
Here are a few ways that can help you in real-time:
- Start Reading Blogs
Reading blogs is the initial and one of the most crucial steps in your digital marketing career. You first need to choose an area specific to what you want to learn, be it SEO, social media, or email marketing. There are numerous blogs available online through which you can gain basic knowledge about digital marketing.
Here are a few specific blogs that you must read and will be helpful in your overall digital marketing career:
SEO – Search Engine Land, Search Engine Journal, Search Engine Watch
Social Media – Hubspot, Social Media Explorer, Social Media Today
Content Marketing – Content Marketing Institute, Marketing Insider, CMO
Email Marketing – Mailchimp, Marketo, Campaign Monitor
PPC – PPC Hero, Wordstream, Adcore
These blogs are the major go-to resources that would help you to learn and understand the basics of all the diverse sectors, their importance, implementation, measures, and advantages.
Even in the future, these blogs would be your primary resources to learn about any updates, new strategies, case studies, etc.
- Start Your Blog
Once you are well versed with the basics of digital marketing, it’s time for you to start implementing. Digital marketing is not about theories; it’s all about implementing what you have learned, else you won’t be able to understand how digital marketing works.
Now, there are two ways you can start a blog; one on blogger, which is a free platform that does not require hosting and proper domain, and another one on WordPress or Wix with proper domain and hosting wherein you need to spend some money, as there is a specific charge for hosting and domain which comes in for a minimum of one year.
So, once you decide on which platform you want to start your blog, it’s time for the next step; to start writing content, publishing it, and sharing it on social media platforms. You can choose any topic or niche you are interested in, and you feel you can provide information to the internet searchers.
These are the two ways through which you can learn digital marketing at home in 2022. With that said, now let’s explore the third prospect through which you can learn and enhance your digital marketing skills.
- Enroll in an Online Course
Digital marketing course training has been in demand for someone who is a newbie to someone with experience in the same. If you don’t want to spend time reading blogs, watching YouTube videos, or starting your blog, you should go for online training.
Nowadays, several Digital Marketing training courses are available all over the internet offered by multiple resources from basic to advanced level of courses. Almost all the courses are similar, but you may see a difference in the price for the certification.
These online certification courses could be 3-6 months, depending upon the course’s curriculum. Therefore, you might need to do some research to check what this training course offers before you enroll in any course.
These are the three ways through which you can learn digital marketing in 2022 without stepping out of your house.
P.S – if you have enrolled for any of the certification courses, make sure you take an internship for at least three to six months. Internships help you enhance your skills and give you real-time exposure to how these strategies are discussed, created, and implemented in any industry in any company or agency.
Conclusion
With the ease of digitalization, learning and studying online has become a new trend. Digital marketing will be one of the go-to resources for any business, from small scale to well-established companies.
So, if you are looking forward to learning digital marketing, you need to take a step ahead and learn at your ease.